As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. In a statement,…
While there has been lots of talk about a Google crackdown on developer access to the AdWords API, there have been few details about what the disputed issues may be — and why they’re coming up now, with tools-makers like Raven and…
Local search listings now act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours of operation. These online listings tether all critical information consumers need about a business in order to…
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty…
Across India, more and more people are connecting with local businesses online. Make sure they connect with yours with a free professional website. Help customers find you easily and be where they are. It’s easy. Really fast. And absolutely free. So get…
Google is introducing what it calls its “AdWords Premier SMB Partner Program.” It’s essentially a vendor referral program for small business (SMB) advertisers interested in working with AdWords. Google has developed a list of companies, many of whom were part…
This summer Google AdWords Call Metrics introduced $1 flat rate click-to-call charge on call tracking enabled ads delivered to smartphones. Now advertisers can bid for callsmade via any Google ad. The significant change is that, now, what you bid-per-call will…
In a move that Google says was designed to “ensure quality, improve Google products and services and compliance with AdWords API Terms and Conditions,” the company earlier this week revoked access to the AdWords API to a large number of…
On the heels of its announcement about Smart Lists, Facebook is giving users more options for sharing and managing their content, including letting individuals share public content with people who “subscribe” to their feeds rather than “friend” them. The most…
A missing dot in an email address might mean messages end up in the hands of cyber thieves, researchers have found. By creating web domains that contained commonly mistyped names, the investigators received emails that would otherwise not be delivered.…
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