Google Angers AdWords API Developers By Revoking Access, Then Begins To “Provisionally” Allow Access Again


In a move that Google says was designed to “ensure quality, improve Google products and services and compliance with AdWords API Terms and Conditions,” the company earlier this week revoked access to the AdWords API to a large number of developers, raising the ire of many who complained about a lack of warning and communication, along with damage to their businesses and clients.google-adwords

The reverberations of the apparent attempted clean-up has been significant, with nearly a hundred AdWords API developers reporting in a discussion group that their developer token had been suddenly revoked — though some had previously had access to the API for months, or even years — with no notice from Google.

“The Google API is a critical piece to many publishers – large and small – who make informative decisions based upon the investment they make in the AdWords program,” Jason Prescott , CEO of TopTenWholesale.com and Manufacturer.com, told me in an e-mail exchange. “Our marketing teams, customers, and numerous resources all become accustomed to a certain way of managing aspects of their daily duties. When a wrench is thrown, the rattling caused equated to losses that are not only quantifiable – but at times crippling.”

Originally, the problem was suspected to be a bug, but, later, Google confirmed that the action was a result of a periodic review of API activity, a spokesperson said.

Read more…

Posted in Google Updates

Facebook Adds “Subscribe” Button, Other News Feed Options


On the heels of its announcement about Smart Lists, Facebook is giving users more options for sharing and managing their content, including letting individuals share public content with people who “subscribe” to their feeds rather than Facebook“friend” them.

The most important change is probably the introduction of a “Subscribe” button to each user’s profile. (This affects only real people, not Pages, and brands and companies should continue to use Pages, Facebook says.) If a user chooses to “Subscribe,” they will begin to see all of that person’s public updates in their news feed, without that person having to confirm the friendship — though people can block subscribers and control who comments on their updates. There’s no limit to how many subscribers a person can have, meaning the change helps overcome the criticism that Facebook has gotten for having a 5000 friend maximum. To take advantage of this, users need to change their settings to allow subscribers at facebook.com/about/subscriptions. It’s not clear whether the “Subscribe” option, like the “Like” option, will be distributed to web pages outside of Facebook.

Read more..

Posted in SEO News

Bad spelling opens up security loophole


A missing dot in an email address might mean messages end up in the hands of cyber thieves, researchers have found.

By creating web domains that contained commonly mistyped names, the investigators received emails that would otherwise not be delivered.

Over six months they grabbed 20GB of data made up of 120,000 wrongly sent messages.

Some of the intercepted correspondence contained user names, passwords, and details of corporate networks.e-mail

Read more…

Posted in SEO News

Google Shutters Fast Flip, Sidewiki, Aardvark, Subscribed Links & More Google Labs Projects


Google has just announcedthe closure of several well-known products, including Fast Flip, Sidewiki, Aardvark and Subscribed Links.

Some of these are part of the ongoing purge of Google Labs products, while others that are being shut down were not part of Labs. And Google has also announced that other Google Labs projects have “graduated” out of labs and survived the chopping block.Google Labs Projects

Confused? Here’s a recap of what’s coming and what’s going.

Google Fast Flip

Fast Flip launched in 2009 and offered a more visual, print-like way to view news on the web. The story goes that Google’s Larry Page wondered out loud why the web isn’t like a magazine — he wanted a way to browse it. Thus, Fast Flip was born.

In a letter to participating publishers, Google says Fast Flip will be removed from Google News and Labs “in the next few days.” Publishers will be contacted within the next month with confirmation of their final advertising revenue payment.

Read more…

Posted in Google Updates

5 Mobile Marketing Tips From Cindy Krum


In 2005, I remember asking the audience at my SES San Jose session how many were using analytics and was amazed when only about 25 percent of the room indicated they were. Now it appears mobile marketing is in the same situation. A recent survey found more than 50 percent of web designers ignored mobile browsers when developing site designs.

“This year, mobile web access has risen to nearly 15 percent of all UK web traffic, which means the number of websites missing out on this prime traffic is also increasing,” Heart Internet director Jonathan Brealey said.

Financial Times chief executive John Ridding noted recently that mobile registrants to FT convert to subscribers two and a half times more than any other access method. Does a possible 250 percent increase conversion get your attention?Mobile Marketing Tips

Cindy Krum, CEO of Mobile Moxie and author of “Mobile Marketing: Finding Your Customers No Matter Where They Are,” has spoken at numerous SES conferences around the world. And mobile was once again a hot topic at SES San Franciscothis year – mobile marketing was named by many speakers as a key component of the future of search.

“The cell phone is where people go to fill their down time and find information to guide their daily lives. Get hip to the mobile aesthetic or suffer the consequences!” Krum said.

She said the main thing with mobile is you need to build your site with a flexible template that can accommodate to fit a variety of screen sizes, and orientations gracefully. Like in the early days of the web, many companies are phoning it in and creating mobile “brochure-ware” rather than really trying to create utility or build a great user experience, Krum said, adding that an app-like look and feel will be well-received on your mobile site.

Additionally, you want to code to the highest standard possible. XHTML is generally ideal, she noted, “but be ready to start learning bits of HTML5 and Mobile AJAX to snazz things up. The design aesthetic is also a bit different. You should be drawing ideas and inspiration from apps, rather than your existing site.”

Here are Krum’s top five tips for marketers getting involved in the mobile space.

1. Outline and Prioritize Development & Resources

Your priority should be the most likely reason customers have for accessing the site – not the ideal reason. For example, even though a bank may want to help customers create long-term investment accounts from their mobile phone, because that is the most profitable transaction, doesn’t mean your bank site should focus on long-term investment accounts. Your mobile site should still focus on everyday tasks like checking account balances and finding ATMs.

A mobile site really has the opportunity to shine and make a difference for your customers with the monotonous, everyday tasks. Special activities such as researching investment accounts will still most likely happen at a full-sized computer.

2. Check the Competition

Look at applications in your vertical to see what they look like and what kinds of functions they include. This is the new bar and your site should meet or beat the expectations set by those applications.

Take this information and compare it to the sitemap of the desktop site and the goals you have set for the mobile site. Determine which of the app functions you will be able to replicate or emulate on the web and which will have to be adapted to work in the browser.

3. Educate Yourself on User-Agent Detection and Re-direction

There are ways to do it properly and ways to get all of your mobile pages removed from the mobile search results very quickly. (Synopsis of the concept and its impact on SEO here).

Create a site plan where mobile page urls are formatted as mirrors of the desktop URLs, with only a slight difference, like the addition of a “.” or “/”. This will make the user agent detection and redirection script eminently easier to generate, and will keep your development team a bit more sane.

4. Read up on Cache Controls and Header Controls

Most SEOs ignore these things, but they can affect the load time and indexing of the site (great article on this here).

5. Create a Promotion and Integration Plan

This is very important to create a quick awareness & adoption for the new content. This is where your initial ROI will come from, so it can’t be ignored.

Read more…

Posted in SEO News

Advanced Keyword Modeling: How to Calculate Success on Google & Bing


Are you capitalizing on the intent of each user’s query? In his session on Advanced Keyword Modeling at SES San Francisco, Bill Hunt from back-azimuth.comdrilled down to the molecular level to analyze how your keywords and snippets match a user’s search query, and more importantly, that user’s intent.

“Analyzing the keyword data you have, then creating a strategic, tiered keyword priority list based on ROI is essential to growing your profits and saving wasted CPC costs,” said Hunt.

Here are some of the highlights from the session:

Search Types

First as search marketers we must understand the three types of searches.

  1. Informational
  2. Navigational
  3. Transactional

Read more…

Posted in SEO News

Google deal boosts shares in Asian phone makers


Shares in Asian makers of Android mobile phones have risen, after Google said it would buy Motorola’s handset business for $12.5bn (£7.7bn).

The agreement is expected to give the likes of HTC and Samsung Electronics a greater degree of protection against possible patent disputes.

Shares in Samsung rose more than 4%, while HTC shares were 2% higher on Tuesday.

Google is the primary developer of the Android software for mobile devices.

However, because many companies own related patents, the internet giant is open to being sued by rivals.Google iPhone

Its purchase of Motorola Mobility gives Google ownership of 17,000 mobile patents, with thousands more pending.

That means mobile phone makers that license Android software may now receive more protection against future patent lawsuits.

“We welcome the news of today’s acquisition, which demonstrates that Google is deeply committed to defending Android, its partners, and the entire ecosystem,” HTC chief executive Peter Chou said in a statement.

Besides HTC and Samsung, other companies that use the software include Sony Ericsson and LG Electronics.

So-called contract equipment manufacturers, which make phones for brands other than its own, also received a boost from the Google deal.

Shares in Taiwan’s Foxconn rose by more than 14% while Compal Communications jumped by more than 7%.

Read more…

Posted in Google Updates
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