Google is introducing what it calls its “AdWords Premier SMB Partner Program.” It’s essentially a vendor referral program for small business (SMB) advertisers interested in working with AdWords. Google has developed a list of companies, many of whom were part of its “authorized reseller” program, to which it will refer SMBs.
- Large existing customer base of small / medium sized businesses
- Tele / field sales force with the ability to sell Google’s advertising products
- Commitment to provide phone and/or email customer support to their advertiser base
- Existing operational infrastructure (billing, reporting, etc) to service thousands of customers