Advanced Keyword Modeling: How to Calculate Success on Google & Bing


Are you capitalizing on the intent of each user’s query? In his session on Advanced Keyword Modeling at SES San Francisco, Bill Hunt from back-azimuth.comdrilled down to the molecular level to analyze how your keywords and snippets match a user’s search query, and more importantly, that user’s intent.

“Analyzing the keyword data you have, then creating a strategic, tiered keyword priority list based on ROI is essential to growing your profits and saving wasted CPC costs,” said Hunt.

Here are some of the highlights from the session:

Search Types

First as search marketers we must understand the three types of searches.

  1. Informational
  2. Navigational
  3. Transactional

Read more…

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Posted in SEO News

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