Are you capitalizing on the intent of each user’s query? In his session on Advanced Keyword Modeling at SES San Francisco, Bill Hunt from back-azimuth.comdrilled down to the molecular level to analyze how your keywords and snippets match a user’s search query, and more importantly, that user’s intent.
“Analyzing the keyword data you have, then creating a strategic, tiered keyword priority list based on ROI is essential to growing your profits and saving wasted CPC costs,” said Hunt.
Here are some of the highlights from the session:
First as search marketers we must understand the three types of searches.