Google Analytics has just announced a new set of reports (and functionality) that will enable websites to track social interaction with their content. This comes as a welcomed addition to the new Google+1 button, as it now enables one to measure the impact of social interactions in and outside websites (either through a Facebook like, +1 or LinkedIn share inside the website or +1 on search results).
The new reports can be found in the Visitor section (make sure you are using the new Google Analytics) and are seeing the following:
- The Social Engagement report shows site behavior changes for visits that include clicks on any social sharing actions. +1 is added automatically, but other sharing buttons should be added through coding, see below how to define them. This allows website owners to understand whether there is a different behavior between visitors that share and visitors that do not share or between different types of “sharers”.