In what seems to be an attempt to further push its new Google +1 button, Google is beginning to show the number of +1’s sites have received in the search results, whether or not you’re logged in to a Google account and regardless of which browser you use.
Earlier this afternoon on a search for Google Maps, for the first time I noticed a new (and previously announced) addition to Google’s search results, an annotation indicating “X people +1’d this.” In this case, 1,708 people have +1’d Google Maps. Here’s the screenshot:
I saw this on Safari on a Mac and IE7 on a PC, not logged in to Google. This counter is similar in looks to a recent AdWords experiment Google has been running, which shows how many people have clicked on an advertisement – not surprising considering Google has previously announced the addition of +1 to AdWords.