ICANN – the organization in charge of internet domain names – has approved plans that may create hundreds or thousands of new “top level domain names.” I’ve seen some reports already that this will help with search engine optimization. It won’t. It’ll just enrich some new TLD owners at the expense of brands who will now spend even more to fight cybersquatting.
The New Domain Names Are Coming
ICANN is the Internet Corporation For Assigned Names And Numbers, and it oversees the world’s domain name system. In its wisdom, it decided yesterday that the 22 generic top level domain (gTLD) names we have at the moment — things like .com, .org and .net — aren’t enough. More are needed.
ICANN doesn’t have anything up in its news section or its blog on this yet, but within its press room area, there’s a news release (PDF format) with more details, which in turn leads to a helpful fact sheet (also PDF).