Let’s say you already have a website or are trying to optimize your blog, but haven’t invested much time in search engine optimization (SEO), or the efforts that you have made aren’t paying off. What’s next? Where do you even start?
SEO can be overwhelming if you look at it as an insurmountable project, but if you just take it a step at a time and start small, working your way up over time, the work can be easily achievable – even for a small team.
It’s natural for a company to think that they have the best insight as to what their relevant, target keywords are, but in reality, the way people search for a keyword may not match up with how you would expect your product or service to be found. This is why it’s important to do a sanity check, see what the data says and conduct thorough keyword research from the start, so you don’t waste cycles focusing on and optimizing for keywords that people aren’t actually using to find your business online.