Google Test Adds Website Names, Subtracts URLs in Search Results


Google appears to be testing a new look for search results, adding the name of popular websites including LinkedIn, Facebook, Apple, Wikipedia, Amazon.com, Yahoo, and Bing next to the page’s URL. In some cases, Google replaces the URL entirely.google-linkedin
As the example screenshot above shows on a search for [LinkedIn], Google completely removes LinkedIn’s URL (www.linkedin.com) from the top result, and has added LinkedIn’s name before the three other highlighted results. Also notice that Wikipedia’s name appears next to en.wikipedia.org/wiki/LinkedIn, whereas previously the web address would have appeared alone.

This is happening for numerous brands. In addition to Google, Facebook, Apple, Bing, Yahoo, Twitter, and Amazon.com, large brands such as The New York Times, GM, Ford, Taco Bell, and Best Buy are among the sites the Google doesn’t display a destination URL for when you search for them.

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