Social Content Seeding for SEO


Social media budgets often takes a backseat to search. After all, it’s easier to measure the ROI of search, so marketers see it as a safer bet.

First, it’s easier to tie SEO and PPC directly to sales than, say, tweets or Facebook likes. Second, search offers an element of intentional targeting: whereas social users log-on to socialize, search users are actively looking for something – and probably that much closer to a purchasing decisions.

Social Medias

But the social evolution of SEO has brought search and social closer together. Specifically, now that social signals impact rankings, marketers need to invest social as part of their SEO strategy.

Read more…

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Posted in SEO News

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