Marketers are no longer asking if they should be active in social media. They understand that user-generated content such as ratings and reviews are required elements of a comprehensive location-based search program.
These days, it’s a question of how to get the most impact out of a social media program.
With the right social media strategy, you can communicate directly with your customers, create engaging discussion topics, and help your marketing go viral.
Social media can also boost the prominence of your online brand-awareness and organically propel your business locations to the top of local search results.
The fast-evolving social media landscape can be a confusing place for marketers these days, however, as the array of choices grows almost daily: Facebook, Twitter, YouTube, Groupon, Flickr and Foursquare, just to name a few, and recently Facebook Deals and other new social networking ventures have joined the frenzy for local businesses’ marketing dollars.
As interactive marketing options become increasingly complex, so do the criteria requirements for search engine optimization. Due to recent changes in Google algorithms, SEO is now aimed at delivering more relevant and personalized information to searchers.