For many companies, hiring an SEO is diving into the dreaded realm of information “you don’t know you don’t know.” In the search world, there are few more expensive and time wasting efforts than hiring a full-time employee who’s in over his/her head.
The spectrum of talent is far too wide in the search world. There are terrifically gifted folks and others who lack the required knowledge and skill set to have any impact.
There are two major reasons for this astronomical talent disparity within the industry:
1. Search is an unregulated industry.
2. The process for hiring an SEO has been largely unexplored.