You don’t have to look far to know that mobile usage is huge and continues to grow in leaps and bounds. Of the more than 300 million people in the United States, 96 percent have mobile phones. This is staggering to think of when just 15 years ago only 13 percent of the American population had mobile devices, according to CTIA.
Pushing this growth even further is the penetration of smartphones, which now represent 43 percent of total mobile phones, according to comScore. As these web-enabled devices edge closer to becoming the norm, consumers’ habits are also changing when it comes to how they search for information online.
By 2013 the number of people using their mobile device to search on the Internet will overtake desktop Internet users for the first time, according to Morgan Stanley Research, and by 2012 more smartphones will ship than desktop computers.