Kicking old habits can be very tough. I can’t tell what is worse, staying away from a fast food drive-thru, quitting smoking, and now, learning to be a better SEO through the adoption of new techniques.
In today’s search marketing landscape, we’re seeing more frequent changes from Google’s algorithm, quite frankly, enough at times to make one’s head spin. But when we stop to compare our SEO strategy with what we’ve done over the past few years, are we really changing anything? Might we be stubborn in our ways knowing what has worked in the past but are too ignorant to pay attention to new needs in SEO?
Much has transpired with the Google algorithm over the last year or so. Sometimes SEOs are reluctant to give up old tactics because simply have seen it work in the past. But as Duncan Heath points out in “Why Google’s Panda Update is Different to All That Have Gone Before,” your SEO mindset must evolve as fast as the major algorithm changes, or else you’ll be left in the dust.